Chapter 75: Brand Effect

A simple yet unique and elegant carriage slowly made its way towards the Prime Minister's residence.
The person in the carriage is Chen Qun, the head of the Chen family, one of the most prominent noble families in Yingchuan.
The well-known Nine Ranks of Officials system in later generations was proposed by him to Cao Pi.
In order to become the emperor, Cao Pi also chose to compromise with the aristocratic families in exchange for their support.
He reluctantly implemented the Nine-rank System, which indirectly led to the increasing power of aristocratic families in later generations, making it difficult to suppress them.
Xu Feng's impression of Chen Qun was that he later became a prominent minister of Cao Wei, and the Chen family of Yingchuan also became the leading aristocratic family, standing tall.
However, when he was in Cao Cao's camp, he finally heard people talk about it.
Yingchuan's Chen family is indeed a top-notch prestigious family. Chen Qun's grandfather, Chen Shi, was the most famous intellectual in the late Han Dynasty, later known as Chen Taiqiu.
Hearing this nickname, Xu Feng recalled the "Journey with Friends by Chen Taiqiu" that he had read in his youth.
And the father of Chen Qun was the young genius Chen Yuanfang, who was intelligent and dared to argue with his friends on principle.
Chen Yuanfang also had an idiom in later generations that was well-known, called "difficult brothers".
Chen Jia brothers are too outstanding, even though they are called 'difficult for the older brother, difficult for the younger brother'.
It is precisely because of their noble background that Chen Qun attaches great importance to the face of the Chen family.
Determined to make the Chen family in Yingchuan the number one noble family in the world in their generation.
Just as he was contemplating, the carriage happened to stop by the roadside.
It turned out that there was a large group of people crowding and scrambling to buy cloth, which happened to obstruct the road.
This caused Chen Qun's carriage to be stuck by the roadside and unable to pass through.
"Master, please wait a moment. I will drive away this group of troublesome people!"
The coachman, afraid of delaying Chen Qun's important matters, hurriedly tried to get off the carriage and drive away the crowd.
But Chen Qun smiled and raised his hand to stop the coachman.
"No need to, the common people are ignorant and poor, it is natural for them to fight and snatch. There is no need to be too harsh."
"I still have some time before the banquet at the Prime Minister's residence, I can wait a little longer."
Through the curtain of the carriage, Chen Qun could clearly see the common people turning red in the face over small advantages, which made him straighten his posture even more.
So-called warehouse is full and the rites are known; gentlemen remain virtuous even when poor, while small-minded people will stop at nothing even when poor.
Chen Qun was intoxicated with his own moral superiority, but out of the corner of his eye, he happened to catch a glimpse of a commoner who had just snatched a piece of cloth.
"Yes?"
Chen Qun was taken aback and then instinctively looked around. The calm smile on his face instantly turned into embarrassment and anger.
"Let's go to the Prime Minister's residence!"
The coachman also seemed confused as to why his master suddenly lost interest and his mood seemed to deteriorate...
But this is not a question for him as a carriage driver.
The carriage driver had to drive away the people who were rushing to buy cloth, and went straight to the Prime Minister's Mansion.
Just halfway there, a beggar with a broken bowl happened to come forward and wanted to beg.
"This old sir, have mercy, I have been hungry for a long time, please give me some food."
"Get lost! Our master is kind-hearted, can't stand beggars, go away!" The coachman raised his whip and was about to strike the beggar:
"Get out quickly, don't dirty our master's eyes!"
Chen Qun was also in a bad mood, getting more and more annoyed as he listened.
Suddenly, he lifted the curtain and was about to order the coachman to drive away the beggar.
He was startled by the scene in front of him.
The beggar in front of him was dirty and unkempt.
However, he was wearing a stained flower robe.
But it is clear that the beggar's dirty floral robe is visible.
And Chen Qun's robe is just as clean and new, meticulously scented, with no difference, exactly the same.
"This is unreasonable, this is unreasonable!"
"This is simply an insult to culture!"
Chen Qun's face stiffened, and he immediately waved his sleeve and walked away, leaving behind the curtains of the carriage.
"Hurry home!"
"Master, are you not attending the banquet?"
Hearing this, Chen Qun became even angrier and said gloomily:
"Just say I'm sick and can't attend the banquet..."
"On the way back, Chen Qun became more and more annoyed looking at the green robe with plum blossoms on himself."
"Originally thought that this banquet, wearing his most satisfactory green robe with plum blossoms, could demonstrate his elegant temperament and extraordinary appearance."
Who knows along the way, I first saw a rustic woman holding a cloth similar to my own clothes.
Then I saw a famous beggar, who actually wore the exact same clothes as me.
This will definitely make everyone laugh their teeth off.
Speaking of the Chen family in Yingchuan, the head of the family is wearing clothes that only beggars would wear.
Wouldn't it be a disgrace to his ancestors' face?
Just as Chen Qun was simmering with anger in his stomach.
I heard a beggar's shouting chant on the side of the road:
"Cao cloth, truly admirable, washed and pulled again."
Only to see more than a dozen beggars, one holding a bamboo stick and the other holding a broken bowl.
Wearing a variety of comical robes, all of which are extremely gorgeous in style but dirty and messy.
Most importantly, Chen Qun's robes are exactly the same style as theirs.
If they stand together, others would definitely think that Chen Qun is the leader of this group of beggars, that's why he behaves like this.
…………
Not to mention, after Chen Qun returned home, he was extremely furious and burned all the fabric bought from Cao's cloth shop in his house.
My favorite piece of ancient jade from the Pre-Qin period has been shattered into powder by Chen Qun.
First, let's talk about Cao's Cloth Workshop, which used to have a thriving business but today is unexpectedly receiving a large number of returns from aristocratic families.
Although the arrivals were just servants from wealthy families, the shopkeepers dared not offend them.
After apologizing repeatedly, they even returned all the deposits.
After this short period of time, the goods that had been completely sold out surprisingly all returned.
According to those aristocrats, the fabric from our Cao's Cloth Factory is cheap but only worn by the poor and beggars.
Even ordinary people disdain the quality of this fabric and only use it as diapers.
They are afraid of wearing it and looking no different from beggars, which will be laughed at by neighbors.
The shopkeeper in the fabric shop is naturally desperate.
Although their fabric is obviously inferior to that of the Datang Merchants Guild in terms of quality.
But the difference is definitely not so extreme.
What about the cloth from their Cao's cloth shop, can only be used as diapers?
Just when the shopkeeper was furious, the shopkeeper from the Great Tang Trading Company also personally visited.
笑意盈盈的说道：
“哟，你们店铺的生意怎么好像不景气。”
“干脆这样行了，你们家还有多少布，统统运到我们店铺算了。”
"We will help you sell at a cheap price. Whatever quantity you have, we guarantee to sell as much as possible!"
Looking at the domineering appearance of Manager Song, how could the people at Cao's Textile Shop not know who the culprit is.
"Get lost! Caoshi Cloth Shop will never sell you half a foot of fabric in the future!"
After Song Zhuangui was chased out of the store, he remained calm and unhurt.
He smiled and nodded, then had one of his assistants write a sign and placed it at the street corner.
Regardless of the price at which Cao's Cloth Shop sells its fabric, it can be sold to him at an additional ten-tael fee per chi.
"Don't bother trying to sell it across the street, if you really can't sell it, just sell it to me."
"We have piled up dozens of beggars in our store, just waiting for your fabric to make clothes for them!"